“That leap was the hardest and most important to turn it into something real.”
Forbes once referred to her company as Craigslist meets Uber for furniture, but Jenny Morrill, co-founder of Move Loot has created something much greater than that. The only thing that Move Loot has in common with Craigslist is that you can buy quality furniture “that has been loved and used before.” And that’s where it ends. The difference starts at knowing that whatever you buy from Move Loot will definitely be quality furniture - not something from Ikea that was assembled by the boyfriend of someone on her fourth glass of rosé.
Morrill and her three co-founders saw the gap that they needed to fill. They wanted to buy quality furniture from a curated list and at a reasonable price. They “finally decided that [they saw] the opportunity here, the market was huge, this is a big problem with so many people, [and they] need to take the plunge and make this our full-time endeavor."
While all four founders come from different backgrounds, they “came from these very complementary skillsets that helped this infant" - a skillset that helped their team get accepted to Y Combinator. "As a first time founder, we did not really think about a lot of negatives and a lot of the roadblocks, challenges, or obstacles we would have to face from having such a physical business because the idea just resonated so strongly with me and I really believed in what we were doing that I believed there was a solution to any problem we faced."
Morrill and her team have gone through multiple rounds of financing, focusing on “finding investors who had experiences in marketplaces." Morrill knew how important it is to know "who to prioritize when looking for investors because investors specialize - they have knowledge bases in different verticals, and a huge value that we brought in from our investors is their network."
LISTEN to learn how Jenny Morrill and Move Loot are going to "change the way people buy and view their products and things that they surround themselves with."