Julie Busha is the Founder and President of Nicole Foods, a food manufacturing company she co-owns which consumes the bulk of her time and efforts. Prior to becoming an entrepreneur, Busha spent her entire professional career in the world of sports marketing, starting with International Management Group and most recently as Director of Marketing for an agency owned by professional NASCAR driver Bobby Labonte—a company she was recruited to build in 2007 where she continued to work with her client of nearly a decade, General Mills. Since venturing out on her own, helping companies reach their potential and growing brands through strategic marketing is, without a doubt, the most fulfilling job Busha could ask for. Julie was honored this month as Progressive Grocer's 2015 "Top Women in Grocery" and a book by a major publisher coming out in 2016 will feature her story in several chapters. Her story is so powerful and inspiring and we are THANKFUL for role models like her that come on this show to share their life lessons with us.
In this episode, Julie opens our eyes on the importance of reinvesting your money on marketing strategies that will help your business grow. She has successfully placed her product in over 8000 retail stores. Yes that's right, 8000 ! So click here to find Slawsa at a store near you.
On the other hand, Slawsa is seriously the condiment that may just change your life. We have personally tried it (Thank you Julie!) and let's just say it is not your average "sauce". In case you were wondering about the name, it is a cross between “slaw” (coleslaw) and “salsa.” Brilliant!!! Slawsa is a favorite of Hungry Girl and several other Food Network hosts because it is really changing people's perceptions of what a RELISH is or can be. Healthier, more versatile and far more flavorful. Perfect addition to our Thanksgiving table.
For the holidays, we thought we would share with you some ideas of recipes using Slawsa (Check them out here).
Dame Lee Milteer is an Internationally known and celebrated Entrepreneur, Visionary, Best Selling Author, Award winning Professional Speaker, TV Personality, and Intuitive Business Mentor. Lee provides business and success advice and resources to nearly 250,000 people around the world. She is the founder of the Millionaire Smarts® Coaching program which supplies coaching for other coaches and businesses. Lee is partners with GKIC (Glazer-Kennedy Insider Circle) and runs the Peak Performers Implementation coaching program for entrepreneurs. Lee hosted the America's Premier Experts TV Show, which was aired on NBC, CBS, ABC, and Fox Affiliates. Lee also hosts Untamed Success: Positive TV, a Monthly Web-Based TV Show. Lee speaks all over North America and Europe in Conventions, Private Companies, and Entrepreneurial and Niche Market Events.
Lee has been an expert guest on more than 700 TV and Radio shows on National and International TV and Radio around the world. Lee has been interviewed in newspapers, magazines and trade journals all over the world, including U.S.A. TODAY, Wall Street Journal, INC magazine, and Glamour.
She hosted and produced her own cable television show, “Lee Milteer’s Lifestyles and had her own advice segment on Canada's #1 rated daytime talk show, "The Dini Petty Show."
Lee is not only a successful business woman she is also a talented artist, writer, photographer and painter who has shown and sold her work in galleries and art shows.
This week, we revisit the fascinating realm of DIY PR with our special guest Rachel Olsen. Her mission is to help mom entrepreneurs brand and publicize their business while on a budget!
She is the Founder of Best Mom Products, a digital media consulting firm where mom entrepreneurs share their start-up story and learn how to get the media buzz they deserve to generate more sales and have the family lifestyle they crave.
She is the #1 Amazon best-selling author of Shark Tank Mompreneurs Take a Bite Out of Publicity …. which Barbara Corcoran called a “must-read” (so download it now at Amazon).
Rachel is the Co-Founder of GetApplr.com, where you can easily discover your friends’ favorite apps, why they recommend them and share yours too. If you are an app developer, GetApplr.com lets you communicate directly with users and get more reviews.
Andreea opened her first product-based business selling inspirational t-shirts in 2006. Despite knowing little about the industry, she went on to sell over 20,000 tees in over 300 stores in the United States and around the world, with 6-figure sales just 18 months after launching. Andreea has helped hundreds of entrepreneurs secure media coverage and she has been featured in more than 300 media outlets.
She is also an instructor at CreativeLive, a keynote speaker and loves yoga and hiking in my home state, beautiful Colorado - Yay!
In this episode, Andreea shares so many insightful tips such as:
-Email follow-up etiquettes
-DIY PR for your brand or products
-Launching and growing an e-commerce site
-Starting and selling a six-figure business
-Balancing parenthood with entrepreneurship
-Selling physical products and getting your products in stores
-Launching a successful membership site
Shola Abidoye has completely blown our minds with her energy, expertise and mindset. She is one confident serial entrepreneur that will NOT settle down for less than what she wants and deserves.
Shola is the Chief Revenue Officer of Convertport and the world's leading expert in CRSP(TM), the scalable digital sales technology process. Her first online venture was acquired in 2012 and she has grown 3 businesses by over 10,000% in the last 5 years alone. Her mission is to save 1 million entrepreneurs from being yet another business mortality rate statistic (ask her how). Originally from Washington, DC, she lives between the East Coast, Europe and 346 ft away from the beach on the Mexican Riviera. (We're so jealous!)
She has cracked the code to unlock controllable, repeatable, scalable and predictable sales funnels for emerging businesses and she shares it all in this episode. Imagine growing your revenue and business all without the hassle associated with social media, PR, content marketing or blogging. As she stresses it multiple times, when launching and growing a business it's ALWAYS ABOUT THE CUSTOMERS! Know why they should choose you and why they shouldn't choose you.
We fell in love with Shola's enthusiasm, confidence, charismatic personality and most importantly her insightful advice:
"Figure out the type of lifestyle you want and put a specific price tag on it" -Shola
Note: Because this episode is extremely eye-opening and dense in information, make sure you are taking notes and revisiting them after the episode. As Shola said, if there is one thing you can do after this episode is to set aside 15min on your calendar with yourself and spend some time getting to know what you aspire to be.